Practical software and systems for businesses where inefficiency, regulation or operational friction costs real money.
RHAST explores narrow, high-cost business problems and turns the best ones into focused products. We care less about fashionable technology and more about measurable economic outcomes.
We look for mandatory, repetitive or expensive processes where the status quo is fragmented or manual.
Before building too much, we test whether fixing the problem creates enough value for someone to pay.
Once the value is proven, we turn repeated work into software, data and repeatable workflows.
We're currently validating a tool for European ecommerce businesses selling across multiple EU markets.
Our first pilot combines market-level sales data with regulatory and compliance costs to show where margin is being protected, compressed or destroyed.
If you sell physical products in several EU countries and want to understand the real economics of each market, we'd like to hear from you.
We're interested in business problems where solving one bottleneck materially changes the economics.